Panel ModeratoratMatchHouse
Dylan Wells

Dylan Wells

WP Creator Host, The Washington Post
LinkedIn

Cold Outreach to Warm Audience

Moderating a conversation with Tyler Denk (beehiiv) and Will Allred (Lavender) on turning cold outreach into warm audiences and building revenue engines with email.

Friday, March 13, 2026

Pershing House, Austin TX · No SXSW badge required

Featured Session

Panel Moderator

Cold Outreach to Warm Audience: Building a Revenue Engine with Email

Dylan Wells

Dylan Wells

WP Creator Host, The Washington Post

WP Creator Host - Host of Verified, The Washington Post's creator-focused show and newsletter
National Political Reporter - Covered campaigns and politics at The Washington Post for over 3 years
Multi-platform Journalist - Previous roles at USA TODAY, National Journal, CNN, and Atlantic Media
University of Chicago - Research background including work for The New York Times and Karen Tumulty

What We'll Cover

How creators and brands are turning cold audiences into engaged communities

The intersection of media, newsletters, and revenue generation

What the creator economy can teach B2B about building warm audiences

Lessons from scaling content across platforms in an AI-first world